Ser & Associates Blog

Breaking Up Is Hard to Do …

A break-up of business partners is a difficult event, regardless of whether it is amicable or because the partners can no longer work together.

Florida’s New Minimum Wage

Effective September 30, 2021, the minimum wage in Florida will increase from $8.65 an hour to $10 an hour. It will then continue to increase each year by $1 for the next 4 years until it reaches $15 an hour on September 30, 2026.


If you have a business, you almost certainly have a website.   While a website is a critical part of your business, it can also be a source of liability.  However, that liability can be mitigated by well-crafted Terms & Conditions and a Privacy Policy.

The Very First Steps to Franchising

Franchising is an efficient and cost-effective way to build your business.  At its core, franchising is selling the use of your brand to someone else, immediately expanding your business.

The Path to Commercial Real Estate Ownership

Buying commercial real estate can be a significant milestone for any business and can significantly increase its value. However, a commercial real estate transaction can be a very complex path to navigate. Here are some things to consider when buying commercial real estate.


The short answer is yes, an employer can require its employees to receive a COVID-19 vaccine. Law dating back to the turn of the 20th Century provides that vaccines can be mandated during pandemics. More recently, as a result of the 2003 SARS outbreak, the Equal Employment Opportunity Commission issued guidelines for employer, which were updated as a result of COVID-19.

Trademarks – Use Them or Lose Them!

The basis of all trademark law is the use of the mark. Using the mark (your business’s name/logo/tagline) in commerce is what creates your trademark rights, not the registration. The registration, though, greatly amplifies those rights.


A key to successful contract negotiations is being able to think holistically about the deal from both sides. Sometimes a contract negotiation simply comes down to price, but, more often, than not, there are other important matters to consider. By identifying the benefits and risks for both sides in advance, you will be able to better plan for getting what you want.

Before entering into a Commercial Lease…. Negotiate, Negotiate, Negotiate!

It is no secret that the terms of a commercial lease tend to be favorable to the landlord. However, do not overlook the fact that tenants regularly succeed in negotiating terms making them more beneficial for the tenant. Here are some common terms that a landlord will typically be open to negotiating.