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Meet Founding and Managing Attorney Lillian A. Ser, Esq.
Lillian’s passion is helping small businesses grow.
As a first generation American, minority-certified firm and small business owner of a boutique law firm, Ser & Associates, Lillian understands the business needs of other entrepreneurs, the importance of proper legal guidance at affordable rates.
With over two decades of experience practicing law in the state of Florida, combined with her business background, and an M.B.A, she applies a business approach to legal services.
Nothing Matters More to Us Than Your Business Matters.
In 2009, Lillian A. Ser, Esq. founded Ser & Associates, a minority-owned, female-owned boutique law firm, certified at the federal, state, and local level. Ser & Associates represents individuals, entrepreneurs, and small to medium sized businesses in corporate, business, and real estate matters.
Whether you are facing an employee matter, want to buy or sell a business or real estate, obtain minority certifications, or have a land use and zoning issue, Ser & Associates is here for you! We can help to mitigate your risk, get the deal done, and achieve an equitable resolution or outcome.
We know you need to move forward with the important things, like taking care of your customers, growing your company, and achieving your business goals. But, whatever legal challenges your business may face, we can offer customized solutions and guidance, helping you overcome legal challenges as they arise, prepare you for growth and protecting you from risk.
Our Practice Areas
What Our Clients Are Saying
Rick Alberty, Business Development Manager
“Ser & Associates has been instrumental in advising and guiding us with all of our corporate work. From creating legal contracts and reviewing legal agreements to even putting together a very detailed RFP for future business expansion. Well Groomed Companies thanks you for looking out for our best interest.”
Cesar Chavez, Business Executive
“As a small “Mom & Pop” operation, it’s hard to compete with the big boys in construction. But, Ser & Associates changed all that. Using their know-how and expertise with minority and small business certification, we now have every minority and small business certification possible. This has allowed us to take our business to the next level by competing for large government contracts at the local, state and, even, federal level.”
Steven Bradley, Owner
“Having a team in your corner like Ser & Associates is comforting, provides peace of mind, and creates confidence that you can take your business to new heights.”
Eduardo Lucca, Owner
“Lillian Ser helped us negotiate a new commercial lease, but she also introduced me to her community and took me under her wing, which I’m truly grateful for. I really appreciate working with an attorney with such business experience and recognition.”
Read Our Latest Blogs
MYGC|My General Counsel® – Quality Legal Services at a Flat, Monthly Rate
Many small and mid-size businesses don’t have the luxury of being able to afford in-house legal counsel to run things by on a daily basis. Yet, small and mid-size businesses require and deserve high-quality legal services. Enter MYGC|My General Counsel® – the brainchild of Lillian A. Ser, Esq., founder of Ser & Associates.
Lillian’s Personal Connection To Alzheimer’s
As I prepare to participate in the Alzheimer’s Association Walk to End Alzheimer’s this month, I’d like to share with you the “why”.
Hire An Attorney To Avoid Legal Trouble, Not Just To Rescue You From It
As a small business owner, there are many legal intricacies that can throw you for a loop. It’s easy to get taken advantage of by partners you thought were friends, landlords, or competitors who claim to own your name.