Meet Founding and Managing Attorney Lillian A. Ser, Esq.
Lillian’s passion is helping small businesses grow.
As a first generation American, minority-certified firm and small business owner of a boutique law firm, Ser & Associates, Lillian understands the business needs of other entrepreneurs, the importance of proper legal guidance at affordable rates.
With over two decades of experience practicing law in the state of Florida, combined with her business background, and an M.B.A, she applies a business approach to legal services.
Nothing Matters More to Us Than Your Business Matters.
In 2009, Lillian A. Ser, Esq. founded Ser & Associates, a minority-owned, female-owned boutique law firm, certified at the federal, state, and local level. Ser & Associates represents individuals, entrepreneurs, and small to medium sized businesses in corporate, business, and real estate matters.
Whether you are facing an employee matter, want to buy or sell a business or real estate, obtain minority certifications, or have a land use and zoning issue, Ser & Associates is here for you! We can help to mitigate your risk, get the deal done, and achieve an equitable resolution or outcome.
We know you need to move forward with the important things, like taking care of your customers, growing your company, and achieving your business goals. But, whatever legal challenges your business may face, we can offer customized solutions and guidance, helping you overcome legal challenges as they arise, prepare you for growth and protecting you from risk.
Our Practice Areas
What Our Clients Are Saying
Dany Bensoussan, Owner
“Thank you, Ser & Associates, for your professionalism, prompt response and HONESTY. The process was smooth and I was put at ease. In the end I felt very confident with the work and advice. I clearly made the right choice for representation.”
Jorge L. Martin, Vice President of Real Estate
“Lillian A. Ser, Esq. has been our outside counsel for close to 12yrs now. She handles all of our retail leasing matters for over 217 stores around the country. Not only does she do a good job from a legal perspective, but she provides a hands-on approach and personalized service that you don’t often see. Lillian always brings a rational perspective to the table and works well with opposing counsel to close the deal, while always protecting our interests. I highly recommend and endorse Lillian.”
Rick Alberty, Business Development Manager
“Ser & Associates has been instrumental in advising and guiding us with all of our corporate work. From creating legal contracts and reviewing legal agreements to even putting together a very detailed RFP for future business expansion. Well Groomed Companies thanks you for looking out for our best interest.”
Cesar Chavez, Business Executive
“As a small “Mom & Pop” operation, it’s hard to compete with the big boys in construction. But, Ser & Associates changed all that. Using their know-how and expertise with minority and small business certification, we now have every minority and small business certification possible. This has allowed us to take our business to the next level by competing for large government contracts at the local, state and, even, federal level.”
Steven Bradley, Owner
“Having a team in your corner like Ser & Associates is comforting, provides peace of mind, and creates confidence that you can take your business to new heights.”
Eduardo Lucca, Owner
“Lillian Ser helped us negotiate a new commercial lease, but she also introduced me to her community and took me under her wing, which I’m truly grateful for. I really appreciate working with an attorney with such business experience and recognition.”
Read Our Latest Blogs
The basis of all trademark law is the use of the mark. Using the mark (your business’s name/logo/tagline) in commerce is what creates your trademark rights, not the registration. The registration, though, greatly amplifies those rights.
A key to successful contract negotiations is being able to think holistically about the deal from both sides. Sometimes a contract negotiation simply comes down to price, but, more often, than not, there are other important matters to consider. By identifying the benefits and risks for both sides in advance, you will be able to better plan for getting what you want.
It is no secret that the terms of a commercial lease tend to be favorable to the landlord. However, do not overlook the fact that tenants regularly succeed in negotiating terms making them more beneficial for the tenant. Here are some common terms that a landlord will typically be open to negotiating.