A Business Approach to Legal Services.

Work with a Diverse Team.
We Are Minority Certified.

We Deliver Cost-Effective Legal Solutions.
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Meet Founding and Managing Attorney Lillian A. Ser, Esq.

Lillian’s passion is helping small businesses grow.

As a first generation American, minority-certified firm and small business owner of a boutique law firm, Ser & Associates, Lillian understands the business needs of other entrepreneurs, the importance of proper legal guidance at affordable rates.

With over two decades of experience practicing law in the state of Florida, combined with her business background, and an M.B.A, she applies a business approach to legal services.

Learn more about Lillian and her legal team.

Nothing Matters More to Us Than Your Business Matters.

In 2009, Lillian A. Ser, Esq. founded Ser & Associates, a minority-owned, female-owned boutique law firm, certified at the federal, state, and local level. Ser & Associates represents individuals, entrepreneurs, and small to medium sized businesses in corporate, business, and real estate matters.

Whether you are facing an employee matter, want to buy or sell a business or real estate, obtain minority certifications, or have a land use and zoning issue, Ser & Associates is here for you! We can help to mitigate your risk, get the deal done, and achieve an equitable resolution or outcome.

We know you need to move forward with the important things, like taking care of your customers, growing your company, and achieving your business goals. But, whatever legal challenges your business may face, we can offer customized solutions and guidance, helping you overcome legal challenges as they arise, prepare you for growth and protecting you from risk.

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Our Practice Areas

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Trademarks – Use Them or Lose Them!

The basis of all trademark law is the use of the mark. Using the mark (your business’s name/logo/tagline) in commerce is what creates your trademark rights, not the registration. The registration, though, greatly amplifies those rights.


A key to successful contract negotiations is being able to think holistically about the deal from both sides. Sometimes a contract negotiation simply comes down to price, but, more often, than not, there are other important matters to consider. By identifying the benefits and risks for both sides in advance, you will be able to better plan for getting what you want.

Before entering into a Commercial Lease…. Negotiate, Negotiate, Negotiate!

It is no secret that the terms of a commercial lease tend to be favorable to the landlord. However, do not overlook the fact that tenants regularly succeed in negotiating terms making them more beneficial for the tenant. Here are some common terms that a landlord will typically be open to negotiating.